the creatives - VISIONBOARDNYC

visionboardnyc

t h e c r e a t i v e s

After 15 years of leading the visual team at abc carpet and home it is my honor and wish to share and promote the many talents that cocreated magic under the stunning umbrella of abc. Many thanks to Paulette Cole the CEO and creative force who gave us a home and a canvas to share the beauty and grow our talents.

-manena frazier

Prop styling

Creative production

Andrea is a New York based prop stylist and creative producer who specializes in content creation for shareable environments, photoshoots, custom-built store experiences, and events.

She joined the visual team at abc carpet & home early in her career and evolved from working as a Visual Merchandiser to managing the visual execution, merchandising, and product flow as a Creative Producer.

Born and raised in Guaynabo, Puerto Rico, Andrea graduated from the Rhode Island School of Design with a BFA in Photography. She loves coffee, making people laugh and drawing pictures of the ocean.

Andrea Foti

Prop styling

fine art

With her love for surprise and a decade of visual experimentation as a primary stylist at abc carpet and home, Beata Pankiewicz invites her clients on a curious ride in any creative direction they may need. Her range in creativity is expansive, from prop styling, interior curating, photo styling to surface design, pattern design and site specific fine art. Styling for books is a particular interest for her. The task of visually walking the observer through secrets, lost worlds, ideas, memories both real and imagined.

“ …at times a garlic next to a porcelain coffee cup may be more ideal than a pastry…it’s about a playful interaction between the objects, always somewhat sophisticated because they come straight from the heart that trained the designer’s eye”

Her present homes are New York and Warsaw.

She is open to projects worldwide.

Beata Pankiewicz

Prop styling, maker

Vintage sourcing

"Daily Maker of things" and "Eternal Neon Lover”, Laure Fischbach approaches her work intuitively and meticulously. She works well solo on small scale projects to transform any space into a modern whimsical dreamland. She also thrives as part of a team, especially skilled at collective brainstorming and cocreating the magic that emerges from collaborations.

Laure worked at ABC Carpet & Home for seven years as a senior stylist. She composed sophisticated table settings, otherworldly children spaces and elegant jewelry displays. Laure's compositions are often tinted with soft pastels colors and bold neon accents. She has a finely tuned attention to detail. Her creations balance visual poetry with unexpected twists. She also has a true passion for vintage sourcing.

She also worked at Bonpoint merchandising their stores nationwide creating eye-catching windows and in-store displays.

Laure Fischbach

ExEcutive Visual,

Creative direction

& Window design

Manena Frazier held positions as Visual Director, Senior Display Director and ultimately VP of Visual and Vision during her 15 year tenure at abc carpet and home. Her vision and connection with the brand was so close that she held the unique title of “keeper of the heart” for a few years. Connecting nature and design is at the heart of her vision. Her positions involved the responsibility of imagining,creating and maintaining the storytelling and form of the store and windows. She conceived and created immersive display experiences, striking window installations and comprehensive floor-plans seasonally. She maintained equal focus on accountability to sales, product placement and storytelling to optimize customer engagement.

She managed and nurtured her evolving team of creatives to bring to life the stories of abc. She led design and installations for events and pop ups inside and outside the store as well as contributing elements to the award winning restaurant designs at abc. She launched and grew the flower department which serviced the restaurants, the store events and the general public .

Manena is panoramic in her cultural perspective. As a Mexican American, growing up in the Middle East and England and receiving her art education in Italy she is diverse and flexible in her point of view.

She currently resides in New York building her own design and consulting business offering design services for both public and private spaces globally with a passion for sustainability .

Manena Frazier 

Place maker

Fine art

Samuel is an architectural designer and visionary artist that specializes in interior design. After years of experience designing homes for clients, he spent time aligning with abc vision as a furniture merchandiser, project manager and space designer working with directly with the EVP of Visual and Creative Director.

Using healthy design materials to bring out ones personality through the home environment is one of his passions and skills.

Samuel also has proficient experience in community building, architectural design, art curation, and event productions and is available for a variety of services.

Samuel Sutcliffe

Prop production

Set design

For seven years Robert Stribling was the primary creator of props and window displays for abc carpet and home’s flagship store in Manhattan. In his role as prop fabricator and retail display artist, he worked in a wide range of styles. He used and developed endless techniques using a variety of materials to help bring the storytelling and vision of the store to life.

He specializes in creating bespoke visual elements for installations, window displays, set designs, temporary spaces and events. From concept drawings, creative direction, prop sourcing, fabrication, staging, and styling; his expertise is his broad range of abilities. Research and experimentation, both in materials and concept, is the basis of his design practice.

He was born and raised in Dallas, Texas. He graduated from School of the Art Institute in 2014 with a Bachelor of Fine Arts, and I has been working and living as an artist in New York city ever since.